SIE was featured in The New Yorker this week for our immersive theatrical design of Paramount Pictures' A Quiet Place Part II bi-coastal survival experience.

"In SoHo, the 'Quiet Place' team was putting finishing touches on the scenic elements in a s...

“It begins at the city's hottest new venue, Dynasty Typewriter at The Hayworth”
- The Hollywood Reporter

"Dynasty has become the city’s hippest young alternative hub."

- The New York Times

Thank you Dynasty Typewriter for calling on our design expertise when crafting your...

We just can't stay away from Netflix! Enjoy our latest lighting design for television starring the unforgettable Rory Scovel! 

Lighting Design by Sohail e. Najafi

Lighting Direction by Joshua Cuellar

Find it on Netflix premiering June 20th:

https://www.netflix.com/title/80...

Missing some comedy in your life lately? Don't fret, our latest television comedy special lighting design premieres on EPIX today May 19th! 

Designed by ​SIE's Sohail e. Najafi, with support from Joshua Cuellar (Gaffer) and Matthew Bakken (Besy Boy), Nick Offerman and M...

After a productive and successful first four years, Najafi Design Group is becoming Stories Illuminated Entertainment Lighting!

Following rapid growth and expansion in 2016, NDG founders Sohail e. Najafi and Joshua Cuellar have decided to relaunch the company with a new...

We are extremely proud to announce that we have been nominated for a Live Design Magazine Excellence Award in the category of Venue (Club or Lounge) for our design of Spice Market in Melbourne, Victoria, Australia!!

We invite you all to visit our nominee artic...

What involves 4 outdoor stages, 6 historic theaters, art, dance, food, music, and 75,000 festival goers? This year's Night on Broadway Festival produced by the City of Los Angeles in partnership with the Bringing Back Broadway Foundation and Councilmember Jose Huizar!

N...

Najafi Design Group was proud to return to light Samsung's QLED TV First Look press event at this year's CES 2017 in Las Vegas, Nevada for the second year in a row.  

Here is a special sneak peak...

  

Najafi Design Group designed and managed all production for this year's Riot LA Comedy Festival produced by Goldenvoice. After providing lighting design services to the festival for the past three years, Riot LA producers asked NDG to grow their involvement to encompas...

Najafi Design Group will be designing all lighting and special effects (including SNOW) for The Music Center's upcoming event Sleepless hosted at the Dorothy Chandler Pavilion Opera House in Downtown Los Angeles this coming Friday. 

Tickets and information can be found...

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